It's not often that you have to pinch yourself to make sure you're not dreaming. There are moments in your career where you pause, take a breath, and realise just how fortunate you've been to witness something truly special unfold.

Recently we had one of those moments.

I recently had the chance to speak at The Big Breakfast, hosted by Andy Butler and ABC consulting. The room was packed and I had been asked to talk to the room of assembled experts from my field about something I was an expert in, so I chose to explore the delicate art of buggering things up.